How internal comms data can improve your organization 

By Darian Mavandad
October 7, 2022
3 min read

Last week, Intranet Connections hosted a webinar covering how to track, extrapolate, and gain knowledge from internal comms data, with host Alfie Penfold and guest Paul Bennun, VP of Employee Experience at DAZN Group. During the webinar, they discussed the importance of collecting and analyzing internal comms data and how to turn that data into real-world wisdom that you can apply to your workflows to make your organization a more positive place to work (and impress your leadership team!).

Let’s take a look at a few key points that were discussed in this webinar:

What is the “Pyramid Model,” and how does it make me a better internal communicator?

The pyramid model of internal comms data, showing the hierarchy of data, information, knowledge, and wisdom

The data pyramid is an intuitive hierarchy that explains the path of analytics from raw numbers to wisdom. At the very bottom of the pyramid is “raw data.” By itself, raw data is foundational and tells you objective facts.

The next level of the pyramid adds more value to raw data by turning it into “information.” Information, according to Forbes, is prepared data, that has been processed, aggregated, and organized into a form that offers more context. An example is reports or trend lines.

Continuing up the pyramid, we arrive at “knowledge.” This pyramid level moves away from the objective and into the subjective. Knowledge is based on personal insights, and two individuals working with the same data and information may extrapolate different knowledge.

Finally, at the top of the pyramid is “wisdom.” Wisdom applies knowledge to the future and aids in applying your data to future internal comms campaigns and plans.

Internal comms data tips from DAZN’s VP of Employee Experience

Guest speaker, Paul Bennun, is currently the VP of Employee Experience at DAZN Group and has worked with internal comms data for most of his career. He joined IC’s Senior Comms Manager, Alfie Penfold, and the two discussed some best practices internal communicators can follow when extrapolating internal comms data into wisdom that improves their organization.

Paul’s top 5 internal comms data best practices:

  1. Always improve your understanding. From audiences to channels to the impact of your work, always strive to collect data to understand how your internal comms are touching all corners of your organization.
  2. Data should always be the starting point. Data is not the answer but the beginning of a question.
  3. The ability to gather and maintain data is the foundation for long-term success. You can gain more profound insights and discover overreaching trends if you continuously collect data.
  4. Build credibility by putting hard numbers into internal communications reports to prove ROI to your organization.
  5. Remember that your job is to make your workplace more positive! If you keep that in mind, you are sure to succeed!

Start small, ask other data experts for best practices, identify the main goals in your [internal comms] strategy, and record your data in a way that makes it easy to break it down in the future.

Paul Bennun’s tips for internal comms success

Analyzing internal comms data on IC’s platform

IC intranet software dashboard showing key data insights

Intranet Connections’ powerful intranet solution has always featured state-of-the-art data analytics software built in. The dashboard on your intranet will be the first place to find at-a-glance stats on key intranet engagement rates—everything from daily visits to the number of searches to bounce rates. From there, you can dive deeper and get insight into your intranet’s top visited/used applications and a ranking of your most “stale” content.

IC's Push extension data insights dashboard

Moreover, with our latest 15.5 release, our new Push extension brings data analysis to your internal messages—across channels! You can get insights into open rates, click rates, conversion rates, and more in your emails and Slack, Teams, and SMS messages. To see all this in action, book a demo today.

With these powerful insights, you can intuitively move up the pyramid and turn your IC insights into wisdom by following Paul Bennun and IC’s tips! Be sure to watch the full webinar recording on YouTube to get all his insights.

By Darian Mavandad

Darian has a degree from McGill University, and joined IC to empower internal communicators by creating content that inspires. In his free time, he loves traveling, reading, and skiing.