Unlocking the Power of Company Culture: A look at the numbers

By Jasmine Long
March 20, 2024
3 min read
Blog
Engagement

In the labyrinth of corporate dynamics, one elusive yet omnipresent force shapes the very essence of a workplace: company culture. It’s the unseen hand guiding behaviours, sentiments, and decisions within a company’s walls. From the way we collaborate to the values we uphold; culture forms the bedrock of our professional lives. But what is it exactly? 

Defining the Intangible 

Company culture is a tapestry woven from the threads of values, behaviours, and rituals that define a company’s identity. It’s the unspoken code dictating how things are done, why they’re done, and how individuals perceive their roles within the organization. 

Josh Bersin, a prominent figure in HR, defines culture as the amalgamation of values, behaviors, artifacts, and implicit reward systems. It’s not just about what we do, but the story behind it—the narrative that shapes our collective identity. 

The Impact in Figures 

Culture isn’t just a buzzword—it’s a quantifiable force driving everything from talent retention to profitability. Consider these statistics: 

  • Talent Attraction: 77% of job seekers prioritize company culture when considering a job application. 
  • Talent Retention: Companies with embedded purpose in their culture are six times more likely to have high engagement and retention. 
  • Productivity: 76% of employees believe workplace culture significantly impacts their productivity. 
  • Customer Service: 74% of employees assert that culture affects their ability to serve customers effectively. 
  • Profitability: Companies in the upper quartile of employee engagement are 23% more profitable than those in the lower quartile. 

Get the full list of stats in our Free e-book on workplace culture here  

How Southside Bank Supports Culture 

Since 1960, Southside Bank has been a cornerstone of Texas communities, boasting 55 branches statewide. Recognized as one of the top 25 banks to work for in the US, Southside Bank faces the challenge of maintaining its tight-knit culture across 60 buildings and five regions. However, through robust internal communication and engagement strategies, the bank fosters a sense of pride, trust, and community among its employees. 

Empowering Through Service: Southside Serves 

Southside Bank’s “Southside Serves” program grants employees 20 hours for volunteering, organizing events that bring colleagues together to make a difference in their communities. Capturing these moments through photography and sharing them via the intranet reinforces camaraderie and purpose. 

Bridging Boundaries: Southside Connection 

The “Southside Connection” initiative encourages employees to share personal stories, cultivating support and unity across regions. Ranging from overcoming obstacles, an experience that shifted their perspective and more, employees can then comment and share their thoughts – fostering a sense of community with each other.  

Celebrating Collaboration: The Best of Southside 

Through the “Best of Southside,” departments showcase their teamwork and achievements, reinforcing the value of collaboration. By challenging them to make a video detailing why they are a great team, not only does this reflect the power of cooperation and teamwork but is a great way to spread knowledge about what other teams do.  

Capturing Moments: The Photo Album 

The internal communications team utilizes the intranet’s photo album feature to share event highlights, fostering connections and showcasing the bank’s vibrant culture. It’s a great way for employees to see get to know each other and consistently proved popular.  

Leadership in Action: The Role of the CEO 

Southside Bank’s CEO leads by example, actively engaging with employees through branch visits and quarterly town hall meetings, reinforcing the organization’s commitment to transparency and employee well-being. 

In essence, Southside Bank’s success lies in its dedication to service, collaboration, and employee engagement, creating a workplace where individuals thrive and communities flourish. 

Read the full case study and see inside Southside’s intranet “The Hub” here 

But wait, there’s more!  

Check out our webinar with Southside Bank on how they engage 800+ employees across 50 locations.  

About Intranet Connections

Intranet Connection has been building the modern intranet since 1999. Our software connects employees to their organization and with each other. Our modern and secure intranet solution is revenue-boosting and packed with one-of-a-kind features, such as our Push messaging extension. 

Request a tailored demo and to see how easy better employee experiences can be. 

By Jasmine Long

Jasmine is passionate about harnessing the power of digital marketing to drive social impact. She previously was the Communications Assistant at Jumpstart Refugee Talent, a nonprofit dedicated to facilitating employment opportunities for refugees in Canada. She is currently the Marketing Coordinator for Intranet Connections!