Three content ideas for your company newsletter

By Aimee Happ
October 2, 2021
3 min read
Businessman planning company newsletter on glass wall

Company newsletters are fantastic avenues for delivering strong content and messaging to your internal audience. But as with every piece of messaging in internal communications, content is king. 

Running out of ideas for your next newsletter? We’ve got you covered! Here are three strong company newsletter ideas that are sure to keep your employees engaged and informed. 

1. Send roundups at the end of the week 

We consume so much content at work that we tend to skim things to save time, which is why your content should be easy to absorb quickly and seamlessly. Roundups accomplish just that!

For your next end-of-week newsletter, create a roundup of the most important and relevant info, from upcoming events, new hires, company news, and similar, in the form of bold, sharp headlines and images. 

Roundups are easy to read on both smartphones and desktops and contain only the most relevant information for your team. This is key, as your employees will appreciate not having to read through a lengthy, text-heavy newsletter at the end of a busy week. 

Our new newsletter feature lets you incorporate bold branding, fonts, and colors, so your internal newsletters are always creative, fun, and engaging. It also lets you add playable videos in case you want to recap a webinar or meeting. 

Related reading: 6 tips for writing engaging company newsletters

Man writing company newsletter on his laptop

2. Craft a company newsletter featuring a message from the CEO 

Want to try something a little different? Another company newsletter idea is to have the CEO or another member of leadership craft a brief, encouraging message to the team, kind of like the “letter from the editor” you’d find at the beginning of a magazine. 

The frequency of this message can be up to you! Ideally, keep it consistent, whether it’s once a month, or once a quarter. Thank your team for their hard work and support, discuss recent accomplishments or wins, and share what you’re looking forward to. This is a great way to boost morale, stay connected to your team, and increase employee engagement. 

3. Highlight team wins and news

Similar to the CEO message, why not share a newsletter exclusively highlighting company life and team wins? This is another fantastic way to strengthen the employee experience, build community, and celebrate one another’s accomplishments. 

Here are some ideas for what sections to include in this company newsletter: 

  • Pets! Invite your team to share pictures of their furry friends
  • Invite your team to share what they are proud of this week/month (at least one team member per department)
  • Share photos from a recent team lunch or office vlogs showing behind-the-scenes content among other fun video content ideas
  • Include a recap of a recent all-staff meeting, with key takeaways

There is so much more you can do with this section! What’s more, our software lets you utilize reusable templates, so creating these team newsletters is easy peasy. Don’t hesitate to ask your employees what they would like to see or contribute to this newsletter. After all, feedback is everything.

Take your company newsletters to the next level with dedicated internal comms software 

If you’re ready to see our internal company newsletter feature in action, start a free trial or book a demo today. We’ll show you how our software can revolutionize your internal communications efforts with our suite of features built to help you keep organized, engage employees, and measure success. 

By Aimee Happ

Aimee Happ is proud to lead the marketing team at IC and enjoys working with the dynamic and diverse team that surrounds her. She is inspired on a daily basis by the company's mission of empowering internal communicators. Aimee holds a Bachelor of Commerce degree from the University of Calgary and loves to travel.