State of the Sector: How IC can help navigate 2022 and beyond

By Darian Mavandad
March 3, 2022
4 min read
2022 State of the Sector Summary

The past two years have been a wild ride. Since the first State of the Sector publication of this decade, the world has been plunged into a pandemic, we are in the throes of a Great Resignation, and our economy functions very, very differently—not to mention the “smaller” changes such as a new President, new diplomatic relations, and advancements in AR and AI.

With over 20 plus years of experience helping connect businesses big and small, we’ve learned to adapt to change quite a bit. When our experts analyzed the 2022 State of the Sector, we realized that we offered solutions for the problems your internal comms strategies are no doubt facing this year And after all, as we’ve said before, 2022 is the year to really double down on investing in internal comms.

In this blog, we’ll go over some key findings in the 2022 State of the Sector and explore some ways our software and best practices can help you solve some big caveats, and work towards your internal comm goals!

State of the Sector 2022: what are the challenges?

Of the numerous companies polled for this year’s State of the Sector, 37% of them stated that “disengaged employees” are their top challenge. This was followed by a “lack of capacity/human resource in my team” and “lack of analytics/measurement”; with 32 and 27 percent respectively.

And this is not a surprise to anyone within the internal comms/HR/IT world currently. If you’re responsible for overseeing your corporation’s internal communications, chances are you have noticed how much harder it is to keep employees engaged with each other and your organization’s goals.

Furthermore, thanks to the Great Resignation, you probably have felt the lack of human capital; and with the lack of proper analytics tools for internal communicators (we get the short-end-of-the-stick, compared to the plethora of analytics tools built for our cousins, the external communicators), we’re often left guessing as to how engaging and impactful our internal comms actually is.

What internal communicators want to get done in 2022

Internal communicators need were discussed in the 2022 State of the Sector.

The majority of those polled stated that their main goal for this sector was to engage teams around purpose, strategy, and values (coincidentally, or not, this is our software’s mission).

Another major goal for internal communicators is adapting to hybrid work, a uniquely ‘20s situation we’ve discussed before (here, here, and here!). Every company wants to be seen as “fun”, but with your workforce potentially unable to congregate in one place—due to the global nature of the modern workforce—planning community-building activities can be a challenge.

On top of that “fun” aspect, there is a huge logistical aspect of remote work as well. What channels work best? Which channels should you choose to inform employees of important updates within your company?

IC already has the solutions

We’re not going to lie, we’ve been around the block a few times, and with all that experience comes a ton of knowledge. And really great software!

For issues such as lack of human capital, our intuitive software solution makes it easy to automate and simplify your internal comms strategy with built-in intranet apps—and its ease of use means you won’t need to invest in employee training. Whether internal comms falls under the jurisdiction of HR, marcoms, or IT; our solutions are intuitive and you’ll be a whiz in no time! This means our software can reduce the strain on your people, so even the smallest (but mightiest) teams can efficiently run their internal comms with no stress.

Our software also has a detailed analytics tool that will give you insights into exactly how your messaging is sitting with your audiences, and which aspects you need to improve.

Tip: speaking of honing your internal comms, take our free assessment to see which aspects of your current strategy could use some tweaking.

Employee feedback is crucial to ensuring employees are happy at work—and happy employees mean more productivity, lower turnover, and ultimately greater ROI. Our push notification tool makes feedback simple. Not only can you track the engagement, open rate, and click rate of your messages; but you can also ask in-message survey questions to really get a deep understanding of how your employees are connecting with your messaging and the company’s overarching goals.

Our software can help you plan fun company events to keep everyone connected, and fun apps (see our guide to building them here) can help build a community, even from miles away.

Get ahead of the next State of the Sector!

We’re already 3 months into 2022! Time is slipping away, and the quarter is almost over. If you had a rocky start when it comes to employee engagement—or you want to build upon your successes—book a free demo with IC! Our team will guide you through how to set up an intranet, and our team of experts will provide best practices to make sure you succeed!

By Darian Mavandad

Darian has a degree from McGill University, and joined IC to empower internal communicators by creating content that inspires. In his free time, he loves traveling, reading, and skiing.