OE Federal Credit Union is America’s largest labor union-based credit union and has over 85,000 members nationwide. With approximately 200 employees across the country, it’s critical that their communications team connects with their employees effectively to keep everyone informed.
In the following interview, Kristopher Stamp, Communications Manager at OE Federal, describes how his organization was able to improve their overall employee engagement by leveraging IC’s multi-channel messaging feature. With the help of this technology, OE Federal was able to improve employee communication read rates by 9.5% overall. Read more to discover how!
Q: What problem was your organization trying to solve?
Kristofer Stamp: Our team had no insight into how or even if employees were reading internal email communication messages when they were sent by email or our intranet platform. We also lacked the tools to push out targeted email communications and be able to track their effectiveness.
Q: What results have you seen since implementing the multi-channel messaging software?
Kristofer Stamp: We wanted a solution that would provide us with insight into which of our employees read and acted on internal communication email messages. This software provides us a way to ensure our email communications are getting to the right audiences on the right channel, at the right time. After using this technology for the last few months, we have seen a 9.5% increase in engagement on internal communication emails overall.
Q: What are some of the software features that have been most useful to you?
Kristofer Stamp: There are three main features that I find most useful:
1. Robust data analytics
Using the multi-channel messaging technology, I have clear insight into all the internal communications messages that I have sent, as well as delivery rates, completed actions, average response times, and more. With that data, I watch for trends over time. If I see a dip in engagement from a department or group, we can work with them to determine what is and isn’t working. This process also helps to further improve our internal communication performance and employee buy-in.
2. Scheduling feature
We have employees spread from Hawaii to Utah, which makes timing and scheduling a key consideration for us. This software helps me leverage data on channel and employee behavior to schedule communications when they make the most sense.
For example, engagement rates on communications sent after 3 pm have minimal value. By adjusting the scheduling of our internal communications, I can maximize employee engagement. I can also ensure that messages aren’t just sent all at once, in one time zone. Instead, I can tailor the experience so that every employee can receive internal communications messages at the best time for them.
3. Audience segmentation
We’ve been able to pull over the audiences that already exist on our intranet platform. The software lets us target our internal messages so we can send the right information to the right people and cut out any unnecessary noise. The ability to hit the right groups with the information they need is great.
Q: How would you summarize your experience with IC’s multi-channel messaging tool?
Kristofer Stamp: We’re sending out internal communication email messages more effectively and can target them more precisely. We’re seeing people talking more. We see fewer errors and overall better engagement with our core messaging. Ultimately, this technology has allowed us to deliver the right communications to the right people, at the right time, and on the right channels. As a result, I see improved communications performance, compliance, and employee behaviors.
What is multi-channel messaging software?
Multi-channel messaging software (built right into our intranet software) is purpose-built to help organizations improve their communications efforts. It can push internal messages through your most-used employee communication channels such as Slack, Microsoft Teams, email, and SMS. Not only does this software allow you to centralize your communications efforts in one location, it also allows you to easily analyze campaigns, segment audiences, measure employee sentiment, and use templates to improve employee engagement.
Want to read more about OE Federal Credit Union’s experience? Read the full customer story here. Or, see for yourself what the fuss is all about and book a FREE demo now. We’ll show you how powerful, easy-to-use and efficient internal communications software can help you and your organization.
