5 Business Communication Solutions You Should Be Using

By Darian Mavandad
August 11, 2023
6 min read

Ever found yourself in a situation where you wished communication within your team was smoother? Or perhaps you’ve been on the hunt for tools that could make your external communications more impactful? Having a solid set of business communication solutions can really make or break your business. It has a major effect on the messaging you put out to new and existing clients. And it can also have a great impact on company culture, employee retention and engagement.

The Essence of Internal Communication

Remember the time when you had to run from one desk to another just to get a simple message across? Or those endless email threads that seemed to go nowhere? The 21st century has introduced us to a new robust workforce that includes remote employees. With the new age of business communication solutions, you can transform the way your team interacts, making collaborations seamless and fun. And trust us, when your team communicates effectively, magic happens.

Making Waves with External Communication

Now, let’s talk about the outside world. Ever had a client who seemed a tad bit confused about what you offer, even after that lengthy presentation? Or maybe you’ve struggled to maintain a consistent brand image across different platforms? External communication is all about clarity, consistency, and connection. And with the right tools, you can ensure your business shines bright in the vast digital landscape.

Top 5 Business Communication Solutions

There are thousands of business communications tools out there. So how do you know which ones to implement within your organization? This is an important decision that management needs to make. You need to identify your objectives and goals you wish to achieve. And only then can you choose from the wide array of tools out there. Here are some of the best ones in 2023 that your organization should be using today!

Google Fi

Ever been on a business trip and struggled with connectivity issues? We’ve all been there, and it’s not fun. Enter Google Fi. This isn’t just another cellular service. With its expansive coverage across North America, it’s a lifesaver for remote teams. And the best part? It doesn’t burn a hole in your pocket. 

If your organization does international business, Google Fi has coverage worldwide (with some limitations). Even their international roaming rates are reasonable. Companies tend to spend a lot of money on business travel. Using Google Fi can save you a lot of money in the long run, making it a no-brainer.

Best Features of Google Fi

Expansive Coverage: Whether you’re hiking in the Rockies or having a business lunch in New York, Google Fi ensures you’re always connected.

Cost-Effective Plans: Budgeting for a business can be tough. Google Fi offers competitive pricing, ensuring you get value for every penny spent.

Seamless Transition: Switching between Wi-Fi and cellular has never been smoother. Plus, with its VPN services, your data stays protected.

Universal Compatibility: Whether you’re team Android or iPhone, Google Fi plays well with most devices.

Company Intranet

Picture this: a platform where your team can share ideas, collaborate on projects, and access essential documents, all in one place. That’s what a robust company intranet can do for you. It’s not just about document sharing; it’s about building a community within your organization.

Some intranets are loaded with features that can help company leaders engage employees, organize events, gather employee feedback and boost morale. This is one of the most business communication solutions a business can have. An engaged workforce is a productive one. While increasing engagement is important, a company intranet allows businesses to reinforce their brand and image to the rest of the organization. Making employees feel like they are a part of something bigger.

Best Features of a Company Intranet

Collaborative Spaces: Create project hubs, discuss ideas, and keep everyone in the loop.

Document Management: Say goodbye to endless email threads. Share, edit, and store documents with ease.

Employee Engagement: Host polls, celebrate milestones, and foster a positive company culture.

Customizable Dashboards: Tailor your intranet to fit the unique needs of your business.

Customized Emails

Emails can be tricky. Send too many, and you risk annoying your clients. Send too few, and they might forget you exist. But here’s a secret: it’s all about personalization. Tools like Hubspot and Mailchimp allow you to craft emails that resonate with your audience. And when you add a dash of your brand’s personality to it? Pure gold.

This is a great way to remind current customers about what’s going on at your company and what you’ve been working on. It’s a great way to potentially promote a new service. It’s also good for potential clients. Usually, people sign up for a newsletter and then forget about it. Custom email campaigns can remind those who signed up about recent deals and offerings.

Best Features of Custom Emails

Personalize Content: Address recipients by name, recommend products based on their preferences, and make them feel valued.

Track Engagement: Monitor open rates, click-through rates, and optimize your campaigns for better results.

Automate Campaigns: Set triggers, segment your audience, and ensure the right message reaches the right person at the right time.

Design Flexibility: Craft visually appealing emails that resonate with your brand’s voice and ethos.

Branding Tools

Ever stumbled upon a brand online and felt an instant connection? That’s the power of effective branding. From insightful blogs to social media, branding tools help you craft your business’s story. And when done right, it can turn casual visitors into loyal customers.

When it comes to branding, business communication solutions can take many forms. Any message, be it internal or external, is branding. What message is your company putting out and how do people view your company. A great way to build trust is using services like Trustpilot and encouraging users to leave reviews. 

Also being active on the Better Business Bureau website. Building a profile and responding to complaints. Potential customer will see that and it will have a great effect on whether they like your company or not. 

Benefits of Communicating your Brand

Craft Your Narrative: Share your journey, values, and vision with the world.

Build Trust: Platforms like Trustpilot allow customers to share their experiences, adding credibility to your brand.

Stay Consistent: Ensure your brand’s voice, visuals, and values remain consistent across all touchpoints.

Engage & Educate: Use blogs, infographics, and videos to provide value, educate your audience, and position your brand as an industry leader.

Internal Communication Platforms

Remember the days of back-and-forth emails and missed messages? Platforms like Slack and Sharepoint have changed the game. Real-time discussions, file sharing, and instant feedback – it’s like having your team in the same room, even if they’re miles apart. They say communication is everything. This is especially true in business. That’s why there are hundreds of platforms to choose from to make sure the entire team is on the same page.

Benefits of Internal Communication Platforms

Real-Time Communication: Instantly chat, share files, and collaborate without the back-and-forth of emails.

Organized Channels: Create channels for different teams, projects, or topics, keeping discussions focused and relevant.

Integration Capabilities: Sync with other tools, be it your CRM, project management software, or calendar.

Security: With end-to-end encryption, rest assured that your company’s data and discussions remain confidential.


When it comes to business communication solutions, you have to think outside the box. The environment changes very frequently and you need to be constantly evaluating your company’s goals and performance. Try out these tools today!

By Darian Mavandad

Darian has a degree from McGill University, and joined IC to empower internal communicators by creating content that inspires. In his free time, he loves traveling, reading, and skiing.